I want one of those is an e-commerce environment specialising in unusual and hard to get stuff. The brief included redesigning the logo and giving guidance on the visual framework, both online and offline and with regards to merchandise.

The creative solution focussed on application and potential promotions. The end shape needed to work within banners and promotions, whilst accommodating the long strapline. The 3D i has an almost human look and feel and allows for animation and flexbility in communications whilst providing a character that could change emotions.

Key Activities included:

• Brand development and application
• Website redesign