The brief for the various campaign sites were to design and build an online information resources . The project needed to built on existing award brand values and integrate visual themes established from offline material.

The websites were a big success through comprehensive usability testing following launch.

Key Activities included:

• Initial workshops and interviews
• Personas, use cases, user flows and information structuring
• Developing the overall user experience and journey
• Flash development
• Wireframing and prototyping
• Online branding and user interface creation