Approach

Andy believes that following the principles of User Centred Design where ever possible will result in a final deliverable that is clear, functional, engaging and is geared for audience needs.

“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what it offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note the pattern?”
Jacob Neilsen

More than 83 percent of Internet users are likely to leave a web site if they feel they have to make too many clicks to find what they're looking for.
Arthur Andersen

Bad design can cost a Web site 40 percent of repeat traffic. A good design can keep them coming back. A few tests can make the difference.' Kalin Usability is increasingly being recognised for the value it brings to organisations and that it is finally becoming an integrated part of the web development process.
Jon Dodd